Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.A 360˚ analysis of the most important search terms, trends and benchmarking data in the Online Dating sector.This report provides an exclusive snapshot of the online search market for your sector right now.Whereas e Harmony had the most positive brand mentions and associations, particularly with users finding or having found their significant other on the platform: Taking a look at the top words associated with each brand is telling of public opinion towards the website or application, or large events that influenced this public opinion.Most notable are the common words found in tweets mentioning OKCupid and Tinder.The report was commissioned by the Association for Psychological Science and will be published in the February edition of its journal Other highlights from the analysis include: Online dating has become the second-most-common way for couples to meet, behind only meeting through friends.
Consequently, “5% of Americans who are in a marriage or committed relationship say they met their significant other online.” Many Americans are already down with digital dating, and there are many digitally-ignited relationships forming every day.
But the industry's claims to offering a "science-based" approach with sophisticated algorithm-based matching have not been substantiated by independent researchers and, therefore, "should be given little credence," they conclude.
"Online dating is definitely a new and much needed twist on relationships," says Harry Reis, one of the five co-authors of the study and professor of psychology at the University of Rochester.
Of course, only a portion of the population is in the market for a relationship at any given time.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
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