PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results.
These listings appear alongside, and increasingly above the non-paid organic search results.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing.
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Note: This is a background piece teaching folks about pay per click advertising (PPC).
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade.These keywords best reflect the terms and phrases that potential customers use when searching online, beginning with your location and the radius where your customers are coming from.After your campaign launches, consumers who use these keywords will see your ads displayed in the sponsored section of their search results.Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.Pay-per-click is commonly associated with first-tier search engines (such as Google Ad Words and Microsoft Bing Ads).
NOLA Media Group can create keyword-targeted ads, which are then strategically placed in search engine results.