We are busy updating the store

We are busy updating the store

Just a few days after the 10th Anniversary of Apple’s first retail store, our favorite Cupertino-based, fruit-themed computer company seems to be planning something.

Apple’s online store went offline on Thursday evening — sporting the usual “We’ll be back.

Friday does mark the one-year anniversary of Apple founder Steve Jobs’ death — but the Apple homepage would seem a more fitting place for a tribute to Jobs.

Update: The Apple store is now back on line after several hours of downtime but it’s not immediately obvious what has been updated.

This "We'll Be Back" message (in multiple languages) usually crops up ahead of most big Apple announcements, like Wednesday's when the next-gen Apple smartphone is widely expected to be launched.

Right now Tim Cook is surely powdering his nose and donning his black shirt for his big presentation. We woke this morning to the following message from the Apple Store, the main landing webpage where Apple peddles its latest wares: Busy updating for what, pray tell?

Your organization needs to have licensed Rover and be using Epic 2010 or a later version.

Only those who have scheduled an appointment will be allowed to take the Apple Watch on a spin, unless one can find an Apple store with no previewing appointments booked on Friday, which is likely not going to be the case.

The Apple Watch will be available in three models and several various designs.

The specific features available depend on decisions made by your organization.

If you have questions about whether you can use Rover or a specific feature, contact the administrative or IT staff at your organization.

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Apple sure knows how to build up the hype for its latest product launches.

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